Today, consumers are more educated and more concerned than ever about the composition of market products. The “clean” era has started; a big global trend towards empowering consumers is underway. As a result, brands and retailers are offering more disclosure on the products that they make and sell. They are banning controversial ingredients that are of concern to consumers, like parabens, sulfates and allergens. Logos, labels and other tools are guiding consumers in stores and online to easily i...